German premium carmaker BMW has taken over from Toyota as the world's most valuable car brand worldwide, according to a survey by market research company Millward Brown, DPA reported.
In its annual BrandZ Top 100 survey, the company put the marque worth of the BMW Group at a staggering 21.8 billion dollars, a value decline of nine per cent compared to 2009, but still sufficient to take the top slot.
BMW's earnings before interest and tax( EBIT) also swung to a 449- million-euro profit from a 55-million-euro loss last year.
The image of Japan's Toyota has suffered in recent months from a string of design flaws and mechanical gremlins, knocking it back into the No 2 perch among 26 corporate brands included in the survey.
Millward Brown says it uses a complex formula to calculate a brand's worth based on key company data, projected growth and data from a survey among 1.5 million consumers worldwide.
BMW is world's most valuable car brand
German premium carmaker BMW has taken over from Toyota as the world's most valuable car brand worldwide, according to a survey by market research company Millward Brown.
