BAKU, Azerbaijan, Apr.29
By Sadraddin Aghjayev - Trend:
Despite the decline in print advertising and the current problems with digital advertising, revenues of global media outlets from viewership have exceeded ad revenues over the past 5 years, Trend reports citing the World Association of News Publishers (WAN-IFRA).
As reported, most of the media expenses fell on editorial work - 33.5 percent.
“WAN-IFRA's news executives (Outlook) believe that the decline in revenue is a very big risk to the success of the media,” said the association.
"But still advertising revenue is 27 percent, news subscription revenue is 21 percent, and copy of individual news sales are 10 percent. News executives (Outlook) estimate that advertising revenue will decline another 30.6 percent in the future, which is a very high risk to the success of organizations. This is followed by the failure to diversify revenue streams - 21 percent,” said WAN-IFRA.
The share of production and distribution of printed products accounted for 21.4 percent of expenses, the association’s report reads.
Moreover, according to a poll conducted by the association, 65 percent of media executives believe that their businesses will be able to overcome the difficulties regarding the coronavirus pandemic (COVID-19), and 35 percent - that they will not.
"As much as 60 percent of the world's media executives believe that their employees will either work from home or be able to work from home. Some 5 percent of publications expect their staff to be able to fully return to company offices, and 16 percent - that media can reduce their floor space", said the report.
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