BAKU, Azerbaijan, November 30. Mastercard is prioritizing the digitalization of small and medium-sized enterprises (SMEs) globally, including in Kazakhstan, as part of its comprehensive approach to supporting businesses, said Sanzhar Zhamalov, General Director of Mastercard in Kazakhstan and Central Asia, in an interview with Trend.
"Small and medium-sized businesses in many countries form a large part of the national economy. Globally, Mastercard has recognized the support of digitalization of small and medium-sized businesses as one of its priority tasks and has developed a comprehensive approach in this area," Zhamalov stated.
He pointed out that in Kazakhstan, business owners can apply for Mastercard business cards through nine local banks, including Altyn Bank, Halyk Bank, Kaspi, and others. "These cards enable companies to pay for goods and services, withdraw cash, top up balances, and manage a wide range of business expenses, such as fuel, office equipment, and online services," Zhamalov said.
Mastercard business cards also offer features tailored to company needs, allowing CEOs and accountants to set limits and restrictions and distribute cards to employees. "A business card allows, on the one hand, to control all transactions and, on the other hand, to increase the transparency of the company's work for regulatory authorities," he added.
In addition to convenience, Mastercard business card holders enjoy numerous benefits through the Easy Savings Specials platform. "This platform, available in Kazakh and Russian, provides access to more than a hundred international discounts and several local promotions," Zhamalov said. Global partners include Google, Adobe, Meta, and Qatar Airways, while local promotions feature Rixos Aktau, Yandex Direct, and others.
Mastercard is also collaborating with the Ministry of Trade to enhance e-commerce capabilities for SMEs. "We have been developing the School of e-Commerce for SMEs for several years. Here, businesses can learn how to create a website, integrate online payments, and promote services online," Zhamalov explained. He noted that the program has recently expanded to Uzbekistan.