BAKU, Azerbaijan, August 4. Kazakhstan is introducing new measures to increase the presence of domestic products in retail chains and online marketplaces, Minister of Trade and Integration Arman Shakkaliyev said at the government meeting.
According to the press service of Kazakh government, Shakkaliyev said the country is developing new marketing tools, improving cooperation mechanisms between producers and retailers, and expanding digital infrastructure to support local manufacturers.
According to the minister, modern consumer marketing instruments have been introduced jointly with the National Analytical Center to promote Kazakh-made goods. "To increase recognition, domestic products are placed in the most visible areas of retail stores and marked with the ‘Made in Kazakhstan’ sign. Special shelves for startups and ‘green counters’ have also been introduced for new producers," Shakkaliyev said.
He added that similar requirements for promoting domestic goods are being introduced on Kazakhstan’s online trading platforms, including Kaspi, Halyk Market, Clever, TEEZ and others.
The minister noted that equal access to retail infrastructure has also been ensured for domestic producers. Legislation now prohibits unjustified refusals by retail chains to conclude supply agreements with Kazakh manufacturers.
According to Shakkaliyev, previous practices based on one-time agreements have been replaced with annual memorandums with retail chains that include specific commitments to promote locally produced goods. The government has also regulated rental relations in the retail sector. Transparent rules for setting rental fees have been established for large shopping facilities and markets, while revisions to rental rates are limited to no more than once a year.
By the end of 2026, Kazakhstan plans to launch the QazTrade Retail digital platform, which will provide direct interaction between domestic producers and retail chains, the minister said.
Earlier, Kazakhstan’s Vice Minister of Trade and Integration Aset Nusupov told Trend that the National Product Catalogue (NPC) is another one of the key elements of the new trade architecture being developed in Kazakhstan.
"The National Product Catalogue (NPC) is, without exaggeration, a large-scale infrastructure project for Kazakhstan's trade sector. I would like to emphasize that the NPC is not a one-time control measure. It is an element of the new trade architecture that is being formed in Kazakhstan. The NPC is a unified digital database where each product receives its own 'passport'," Nusupov said.
