BAKU, Azerbaijan, June 7. In April 2024, the engagement of Azerbaijani users on Instagram dropped by 2.71 percentage points, totaling 32.48 percent compared to the previous month, Trend reports via Global Stats.
The data from the Global Stats statistical center showed that Facebook ranks second, with its share decreasing by 13.45 percentage points to 21.15 percent.
The third place in popularity among Azerbaijani users is taken by Pinterest, whose share in the local market increased by 7.84 percentage points compared to the previous month, up to 20.96 percent.
YouTube ranks fourth with a 12.6 percent share (up 3.86 percentage points).
The share of X media platform in Azerbaijan's social networking market amounted to 8.29 percent (up 3.03 percentage points over the month).
To note, the share of other social networks amounted to 4.52 percent.
