BAKU, Azerbaijan, November 7. A conference on “Correct Application of Norms of the Azerbaijani Literary Language in the Media” was held in Baku, co-organized by the Media Development Agency of the Republic of Azerbaijan and the Azerbaijan Press Council, Trend reports.
The conference addressed such topics as “Compliance with the norms of the Azerbaijani literary language on television and radio and the culture of speech,” “Rules for the use of the Azerbaijani language in print and online media: problems and solutions,” and other related issues.
The conference aims to promote the fluent and correct use of the Azerbaijani language in the media in accordance with literary norms, to develop the culture of language use, and to contribute to raising speech standards in the media.
Addressing the opening ceremony, Kamran Hasanov, Head of the Media Sector of the Department for Relations with Non-Governmental Organizations and Communications of the Presidential Administration of the Republic of Azerbaijan, noted that the idea of holding the conference was linked to a very topical and important issue raised by President of the Republic of Azerbaijan Ilham Aliyev at a meeting with members of the Presidium of the National Academy of Sciences of Azerbaijan on November 3, and stressed that the media plays a strategic role in protecting the literary language. Noting that the promotion and development of the Azerbaijani language in the information space is one of the main directions of state policy, Kamran Hasanov said that compliance with the norms of the literary language in the airspace, print media, and digital media platforms is of exceptional importance in terms of protecting national cultural values and ensuring the purity of the language.
The first panel session of the event was devoted to the topic “Compliance with the norms of the Azerbaijani literary language on television and radio and the culture of speech.'' The discussion, moderated by Rafig Hashimov, Deputy Chairman of Azerbaijan Television and Radio Broadcasting CJSC, featured veteran Azerbaijani television announcer and journalist Gulshan Akbarova, Deputy Chairman of the Press Council Saadat Mammadov, and Director of the Nasimi Institute of Linguistics of the National Academy of Sciences of Azerbaijan Nadir Mammadli, who discussed issues of speech culture, professional responsibility of media representatives, and broadcasting ethics requirements.
Meanwhile, it was noted that the quality of language in the audiovisual media space is not only an indicator of the professionalism of the media but also one of the main factors shaping the cultural level and intellectual potential of society. It was noted that adherence to the norms of literary language on the air and correct pronunciation have a significant impact on preserving the purity of the language, as well as on the formation of a healthy culture of communication among the younger generation.
The second panel session of the conference was organized on the topic “Rules for the use of the Azerbaijani language in print and online media: problems and solutions.”
The panel discussion was moderated by Natig Mammadli, Deputy Executive Director of the Media Development Agency, and Vusal Mahirgizi, Head of APA Holding. Seyfaddin Huseynli, deputy editor-in-chief of the newspaper 525-ci Qazet, and Akif Ashirli, editor-in-chief of the newspaper Sharq, presented their views.
During the discussions, it was emphasized that protecting the literary norms of the Azerbaijani language is of strategic importance in the context of globalization, digital communications, social media trends, and the rapidly changing information environment. In this regard, it is extremely important to increase the responsibility of media representatives in this area, improve methodological approaches, expand language monitoring mechanisms, and strengthen training and awareness-raising initiatives.
Moreover, it was noted that the Azerbaijani language, which has stood the test of centuries, is one of the main pillars of our national identity and statehood. Preserving the purity of this language and observing literary norms and stylistic features are among the main responsibilities of every citizen, especially representatives of the media, who form public opinion.
