BAKU, Azerbaijan, Feb.11
By Tamilla Mammadova – Trend:
Georgian pharmacy market has three main players: PSP, Aversi, and GPC / Pharmadepot, Trend reports via Georgian media.
At present, GPC has the largest pharmacy chain, which operates 296 drug stores across the country. Aversi ranks the 2nd with 268 drug stores, while PSP is in 3rd place with 235 drug stores. In addition to drug stores, these companies are also widely engaged in the wholesale market of pharmaceutical products and they provide various clinics and serve state orders.
According to the financial report, the total revenue of all three companies in 2019 was 1.5 billion lari ($453.6 million). Among them, GPC is in the first place in terms of sales volume and net profit.
1. "GPC / Pharmadepot" - revenue of 611.8 million lari ($185 million), net profit of 51.6 million lari ($15.6 million) in 2019;
2. "PSP" – revenue of 499.6 million lari ($151.1 million), net profit of 26.3 million lari ($7.9 million) in 2019;
3. "Aversi" – revenue of 335.5 million lari ($101.4 million), net profit of 3.1 million lari ($937,644) in 2019.
Pharmacy chains use a system of discount cards to attract their customers. According to the report, a total of 1.6 million cards have been issued under the Aversi loyalty program, while the GPC card has 768,000 users.
The main expenditure for each pharmacy chain is the purchase of supplies. In 2019, the initial cost of the sold products by GPC was 456 million lari ($137.9 million), PSP - 380 million lari ($114.9 million), Aversi - 262 million lari ($79.2 million).
In recent years, sales of cosmetics have a growing trend for pharmacy chains. For example, the revenue of the GPC network in the field of cosmetics and perfumes amounted to 143 million lari ($43.2 million) in 2019.
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