PARIS, France, June 30. Visa Payments Forum 2026 Media Day has opened in Paris.
Trend’s special correspondent reports that the event, which will be held on July 1-2, brings together industry leaders to discuss the next stage in the evolution of payments and commerce, with a particular focus on agentic commerce and emerging digital payment technologies.
This year’s forum will explore what the company describes as the third era of payments innovation — agentic commerce — which is expected to reshape how transactions are initiated, secured and experienced.
The Media Day will provide participants with an opportunity to hear directly from Visa leadership on trends shaping the future of payments and commerce, as well as learn about the company’s latest products and technology developments.
The program includes discussions on the global payments agenda, cybersecurity challenges in the age of artificial intelligence, digital and agentic commerce, and the future of customer payment experiences.
Among the key sessions, “Powering the Way SMBs Pay and Get Paid” will examine how Visa is helping small and medium-sized businesses simplify both accepting and making payments. The session will focus on tools designed to reduce barriers to digital payment acceptance and improve the speed, security and flexibility of business-to-business transactions.
Another session, “Transforming the Front End and Back End of Commerce,” will look at how agentic commerce and stablecoins are influencing payments across Central and Eastern Europe, the Middle East and Africa (CEMEA), including the role of AI in commerce and the use of digital assets for faster value transfer.
Additional discussions will address modernization of commerce infrastructure, the growing use of data and intelligence across payment journeys, and the role of trust, cybersecurity and fraud prevention in increasingly automated and interconnected payment ecosystems.
The agenda also includes a marketplace visit.
Will be updated
