BAKU, Azerbaijan, July 7. Visa will continue to implement the She's Next Empowered initiative in Azerbaijan in 2023, Vice President and Regional Manager of Visa in Central Asia and Azerbaijan Cristina Doros told Trend in an interview.
According to her, the company is currently working on creating new formats within the framework of the initiative that would meet the current demand of local businesswomen.
"We are talking about educational elements: training in online sales, digital business, e-commerce, marketing and other necessary knowledge for successful business. We complement educational programs with other components, such as motivation from successful entrepreneurs and the creation of a business community for support and assistance," she added.
According to Doros, the leading sectors of women's business are beauty and health, retail, agriculture, and food.
"There are also special areas, for example, the production of environmentally friendly toys or the creation of educational content for children with special needs. I note that one of the winners of last year's wave of She's Next Empowered by Visa was an entrepreneur who makes such toys with her own hands. She intends to spend the cash prize from Visa to bring her product to market," Doros added.
Meanwhile, Visa has launched a free online educational program for women entrepreneurs from Azerbaijan as part of the She's Next global campaign.
The program is aimed at small business owners and those who are just planning to launch their own business and want to strengthen their expertise in a variety of areas: from business planning and legislative aspects to marketing and team management.
