On October 10, 2025, PR Forum 2025 was successfully held with
the support of Yelo Bank, bringing together local communication
specialists, media representatives, as well as government and
private sector leaders.
This year’s forum focused on some of the most pressing challenges
of our time — brand trust, disinformation, and Corporate Social
Responsibility (CSR). Throughout the day, participants engaged in
professional discussions on modern PR strategies, their practical
applications, and successful case studies.
In her opening remarks, Gunay Jalilova, Deputy Chairperson of the
Board of Directors of Yelo Bank, welcomed the guests and emphasized
that PR is not only “public relations,” but also a broader
communication style — one that serves as a bridge between people,
between brands and society, and even between the past and the
future. She noted that such forums provide an important platform
for professionals to exchange experience and for young specialists
to grow and develop.\
The forum’s main panel discussions explored the following
topics:
- Maintaining brand trust in an era of growing disinformation
- The impact of Corporate Social Responsibility on corporate image and society
- Effective communication methods during crises
- Successful PR campaigns from Azerbaijan and around the world
Renowned local and international PR experts shared their
strategies and real-world experiences, while the forum also offered
young communication professionals valuable opportunities to learn,
network, and find inspiration.
Yelo Bank remains committed to supporting initiatives that foster
knowledge exchange, encourage innovative approaches, and promote
the values of social responsibility.
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