BAKU, Azerbaijan, June 21. Azerbaijani market has leaped in the field of digital payments, senior director and regional manager of Visa in Azerbaijan Nurlan Hajiyev told Trend.
"I will name just a few figures: over the past two years, the number of cashless transactions on Visa cards in Azerbaijan has increased 3.3 times, and their volume has increased 2.6 times," the senior director said.
He also spoke about the projects that Visa has implemented in the country together with partners.
"Among the initiatives we have implemented in Azerbaijan recently is the update and relaunch of the Visa Pay City 2.0 platform. This platform offers privileges, discounts, and automated bonuses from over a hundred partners. It is also focused on tokenized transactions, which encourages the use of cashless payments," Hajiyev said.
According to him, Visa also pays much attention to the development of travel directions.
"There are many services and privileges available for Visa premium cardholders, which they can take advantage of while traveling. In summer, which has already become a good tradition, our partnership with Sea Breeze, the largest resort in Azerbaijan, will continue. Nice surprises, discounts, and additional privileges are waiting for Visa premium cardholders on the territory of the resort," Hajiyev emphasized.
Visa's regional manager in Azerbaijan also added that to support small and medium-sized businesses, Visa, together with Kapital Bank, introduced Tap to Phone technology for the first time.
"This technology allows turning Android-based smartphones with NFC modules into POS terminals, which eliminates the need to buy and install bulky cash register equipment. Our priority was and remains to help small and medium-sized enterprises discover the opportunities of digital payments," he concluded.
To note, Visa (NYSE: V) is the global leader in the digital payments industry. Visa processes payment transactions between consumers, businesses, and financial and government institutions in more than 200 countries and territories. Visa's mission is to unite the world through an innovative, convenient, reliable, and secure payment network to promote consumer well-being and business and economic prosperity.
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