BAKU, Azerbaijan, September 13. The launch of payment solutions such as Apple Pay and Google Pay in Azerbaijan, as well as plans to launch Samsung Pay and PayPal, will significantly expand the offer of e-commerce services, Deputy Director of the DIS Group Consulting Division Sergei Yevtushenko told Trend.
According to Yevtushenko, these solutions make it possible to simplify and speed up payments for goods and services, as well as increase their security.
“This also has a positive effect on customer satisfaction, leading to the development and simplification of doing business. Besides, the payment solutions allow not only to simplify the acceptance of payments in shops, cafes and restaurants, and filling stations but also to bring online commerce to a new level, including mobile applications, payment for services, utilities and other services," he said.
The expert noted that with the launch of such payment tools as Apple Pay and Google Pay, Azerbaijani users won’t need to enter bank card data or risky confidential information, and the risk of losing cards and their unauthorized use will be reduced.
"There are ample opportunities to develop interesting loyalty programs, bonus accruals, cashback and other customer-oriented benefits. The possibilities for instant issuance of virtual payment cards are also expanding. This can be used not only by banks but also, for example, by mobile operators, turning mobile phone accounts into full-fledged financial instruments," Yevtushenko said.
Summing up, he emphasized the limitless range of areas in which e-commerce will contribute to a new stage of development, including transport, logistics, retail, services, the social sphere and many others.
