Following recent legislative amendments introducing a ban on electronic cigarettes in Azerbaijan, effective April 1, JTI has received inquiries from consumers and the media regarding the scope of the new regulation.
JTI therefore seeks to clarify the regulatory distinction between electronic cigarettes and heated tobacco products.
JTI confirms that Ploom, its innovative heated tobacco device, is not classified as an electronic cigarette under the current regulatory framework. Unlike heated tobacco products, electronic cigarettes operate by vaporizing liquid solutions and constitute a separate product category under applicable regulatory definitions.
Heated tobacco products and electronic cigarettes are subject to distinct regulatory regimes. Accordingly, the legislative ban on electronic cigarettes does not extend to heated devices such as Ploom.
JTI recognizes the importance of clear and accurate information for the effective implementation of regulatory measures. The company remains committed to full compliance with national legislation and to promoting informed consumer and stakeholder awareness.
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For further information, please contact:
JTI Azerbaijan
Corporate Affairs & Communications
+994 512307817
JTI, a member of the JT Group, is a modern and dynamic international company, passionate about quality and innovation. It sells its products in over 130 markets with the goal of bringing exceptional tobacco and nicotine experiences to its adult consumers. JTI is the global owner of both Winston and Camel, respectively the second and third largest combustible brands in the world. Other global brands include MEVIUS and LD. It is also present in the Reduced-Risk Products category with its heated tobacco brand, Ploom, vaping brand, Logic, and Nordic Spirit nicotine pouches. Headquartered in Geneva, Switzerland, the Company employs over 46,000 people and was awarded Global Top Employer for the twelfth consecutive year in 2026. For more information, visit www.jti.com.