BAKU, Azerbaijan, July 5. The results of the study highlighted three components of the development of user experience in the Azerbaijani market, the head of Markswebb research Euhene Labinsky said at the presentation of the results of the study "Mobile Banking Rank Azerbaijan 2024", Trend reports.
"Transaction user trip reduction is the first. Transaction opportunities boost active users, bank profits, and the country's digital economy. Online processing chances are second. Bank branches are giving way to mobile banking, and customers are adopting it. Market participants that set new user experience standards will be able to steal users from others who have not prioritized digitalization. The third is user information and service assistance. Banking services give several options, and the rating leader has over 60 points. In the Russian market, opportunities lead to mobile bank user support requests," he noted.
Labinsky also emphasized several growth points for mobile banks in Azerbaijan: collecting funds with flexible settings will simplify the planning of general purchases and increase activity; the creation of groups will simplify the management of general expenses and help attract new users; the list of invoices stimulates payment in a mobile bank; settings and notifications about automatic debits will increase trust and reduce barriers; credit calculator for non-bank customers, it will increase the number of applications; secure data updates will improve the quality of contact with the customer base; interactive training will increase the engagement of new users; the reissue of cards will help maintain LTV [lifetime Value - lifetime customer value] for the main transaction product.
To note, "Mobile Banking Rank Azerbaijan 2024" is a study of user experience, which is made up of the completeness and convenience of tasks solved in mobile banking for individuals. Researchers examine debit card handling. The results will assess mobile banking's progress, major features, and trends in Azerbaijan and identify ways to improve the customer experience and gain a competitive edge.
Markswebb is a Russian consulting agency whose key expertise is user and customer experience (UX/CX). The agency's analysts research markets, find best practices, conduct UX audits, create CJM, advise product teams, and design interfaces. The company explores digital services for managing corporate and personal finances in Russia and CIS countries.
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