BAKU, Azerbaijan, July 5. The main driver of Azerbaijan's banking market development lies in digitalization and enhanced user support, Senior UX Researcher at Markswebb Eugene Labinsky said following the results of the Mobile Banking Rank Azerbaijan 2024 survey in Baku today, Trend reports.
“Mobile banks in Azerbaijan are developing in the digital economy, simplifying transfers and payments via phone number, creating ways to support transactions, and expanding the possibilities of transfers using card and account numbers.
The transition of banking services to applications creates the habit of using digital channels for all transactions, so it is important to offer before others solutions,” he emphasized.
To note, Mobile Banking Rank Azerbaijan 2024 is user experience research that contains the completeness and convenience of tasks solved in mobile banks for individuals. The researchers focus on debit card management. The results will allow an evaluation of the development vector, key features, and trends of mobile banking in Azerbaijan, as well as practices and solutions for high-level improvement of the customer experience and the creation of a competitive advantage.
The key expertise of Markswebb is user and customer experience (UX/CX). The agency analysts research markets, find best practices, conduct UX audits, create CJMs, advise product teams, and design interfaces. The company is exploring digital services for corporate and personal finance management in Russia and the CIS countries.
